Fonts pairings for your brand – 20 beautiful combinations

If you’re like most small business owners, you probably spend a lot of time thinking about your brand. After all, your business branding is what distinguishes you from the competition and attracts customers. But have you ever considered the fonts you use to represent your company? Whether you’re creating a website, designing a logo, or crafting an email newsletter, text fonts can be an effective way to make your business stand out from the crowd, And they can’t be used together anyway! It is essential to recognize how font combinations can play a role and what value they add to your company’s identity. 

Which ones should you pick? Which ones complement each other the best? They say that a friend is a treasure, and we’re here to guide you with branding tips for your small business, so at the end of the day, you’ll be able to confidently decide which combination is suitable for your company. Go ahead and give your brand a face-lift with one of these wonderful 20 fonts combinations!

How to choose fonts that go well together?

Choosing font pairs for your project can feel like a daunting task, kind of like picking an outfit you hope will impress all your friends. While it may sound intimidating, font pairings are actually quite simple! All you need to do is follow some basic rules, and you’ll be sure to create a font combo that everyone will be praising:

  • Recognize the connections between font families always seek font pairings that complement one another. The last thing we want is for both fonts to compete for the viewer’s attention! (Do you want to learn more about this? Find on our blog an interesting how to choose a font for your brand).
  • It is easier for fonts to complement each other if they are from the same family some fonts are members of a large family, which means they come with a variety of different weights, styles, and classifications that are specifically designed to work together. Take advantage of it!
  • Fonts can also be used in contrast although several tests must be performed beforehand, the ideal font combination should be harmonious without being overly similar. The goal is to create visual diversity, so picking two that are nearly identical is pointless.

Don’t be afraid to take the plunge: with careful consideration and an eye for detail, font pairing can be fun and even rewarding. To get you started, here are the 20 best combinations for you to choose from or use as inspiration. Good luck, and happy font-finding!

Top 20 best fonts combinations/pairings

Bebas Neue + Montserrat

We’re off to a good start with this Sans Serif family combination! Montserrat was inspired by the twentieth-century urban typography of Buenos Aires. Montserrat has a geometric style and legible characters, making it a perfect match for its cousin Bebas Neue! This font, which shares height and styling with Montserrat, adds flair to the ensemble.

As is the case with most Montserrat font pairings, this combination works well in almost any medium (print or web) and is ideal for headlines that have impact and punch, just what you needed to promote your gym! Check out their great effect!

Bebas Neue & Montserrat font combination for the perfect branding

Girassol + Roboto

Girassol is a one-of-a-kind all-caps Serif font inspired by hand-painted street signs in Carcavelos, Portugal. It attempts to lovingly evoke the spirit of the region, and visually speaking is perfect for creating outstanding logos and promotional content. You must use this font if your brand takes pride in its origins! 

This font, with so much style and history, should be combined with a font that does not overshadow, such as Roboto, a neo-grotesque sans-serif typeface officially developed for Android. While most Roboto font pairings involve the same modern family, it appears that modernity and antiquity can coexist for once!

Girassol and Roboto font combination for the perfect branding

Petit Formal Script + Montserrat

This is an even more convoluted combination from different font families, but it makes perfect sense: Formal Script is a trend-handwritten style, excellent for conveying elegance and luxury. Script font pairings are always strongly advised, commonly used in print publishing, as their tiny lines disappear when used at small sizes.

Because of its quality and refinement energy, we recommend using this font for your restaurant menu so that your diners can already acknowledge how your service will be provided. Use it combined with a legible font like Montserrat to ensure that the rest of the content is fully understood.

Petit Formal Script and Montserrat font combination for the perfect branding

Bebas Neue + Open Sans

Open Sans was designed with an upright stress, open forms, and a neutral, friendly appearance. It was optimized for print and screen interfaces and has excellent legibility characteristics in its letterforms regardless if it is used for the body or the title. In short, this font will keep you out of trouble!

Open sans font pairings are usually used with other sans-serif font families when the intention is to provide a formal, neutral character to the composition. Bebas Neue lends an extra strong and inviting appearance to the final result. Have a look at this logo, for instance, and spread an image of professionalism and seriousness!

Bebas Neue and Open Sans font combination for the perfect branding

Inria Serif + Raleway

Raleway is an elegant sans-serif font with a bit more personality than its family members such as Arial or Verdana. Its minimalist and geometric design makes it a highly legible, functional, and sharp font, that’s why it’s an excellent choice for both print and the web. It can be used for any occasion where you want to market your brand!

And which of the Raleway font pairings could you use to give your composition a unique yet modern twist? Combining it with its polar opposite Inria Serif, a humanist typeface with a more rational drawing. This is how eye-catching your social media publications can look to attract potential customers!

Inria Serif and Raleway font combination for the perfect branding

Raleway + Open Sans

This is where elegance meets versatility. As you’ve just seen, Raleway is clean, and modern lines exude a minimalist vibe, making its font pairings a go-to for brands that value sophistication. On the other hand, Open Sans is your friendly neighborhood font, boasting versatility with a dash of playfulness.

Together, they create a harmonious balance, perfect for any brand seeking to project approachability yet retain a chic edge. Their readability and adaptability shine in both print and digital media, ensuring your message is always on point. Open Sans font pairings can help guide your audience through your marketing materials, from captivating headlines to engaging details.

Open Sans and Raleway font combination for the perfect branding

Dancing script + Lato

Here is a pairing of opposing families that is very similar to the third option. Lato font (which means “summer” in Polish) is made up of semi-rounded letter details that give it a warm feeling, as well as strong structures that provide serenity and stability– as a full-fledged sans-serif member! It performs nicely for screen reading even at small sizes and is typically used for body text rather than headings.

Numerous Lato font pairings exist, but Dancing Script will definitively astound your company. This casual typeface where the letters bounce and change size slightly, adds a vintage touch to your trademark while remaining casual and spontaneous!

Dancing Script and Lato font combination for the perfect branding

Baskerville + Abel

Can a renowned and historic typeface like the Baskerville serif font be brought into the twenty-first century? Well, indeed. And this is how it was adapted for web use as Baskerville! On-screen, its taller x-height, wide counters, and light contrast are easy to read.

Baskerville font pairings are related under the same concept: contrast. A great opposite font family that will make the point is Abel, the modern sister of the sans serifs. Originally used for newspaper headlines and street posters, its geometric style is also found in web texts. Try this combination in your social media or blog post!

Barkerville and Abel font combination for the perfect branding

Architects Daughter + Montserrat

Let’s discover a fun pairing that would be ideal for your most lighthearted and personalized marketing strategies! For this type of purpose, use a creative and unique typography, such as Architects Daughter. This font, inspired by the creators’ daughter’s handwriting, combines the graphic look of architectural writing with the natural feel of a real handwriting.

This font, like the previous serif fonts we’ve seen, is ideal for titles, but for the body of the text, use a legible and simple sans-serif typeface, so let’s use Montserrat font again. Don’t they look nice on the calendar?

Architects Daugther and Montserrat font combination for the perfect branding

Chela One + Patrick Hand

If your company caters to a younger audience, you’ll need to be more creative with your brand designs and find a more casual, unique, and wacky font pairing.

Take the chance of combining more intense fonts, such as Chela One and Patrick Hand! Despite the fact that they are both pure serifs, they complement each other perfectly. Chela One is a brush script typeface that is bold and condensed, whereas it is a font based on the designer’s own handwriting. They’ll look fantastic with a kid’s design!

Chela One and Patrick Hand font combination for the perfect branding

Luckiest Guy + Quicksand

Quicksand is a sans-serif type family with rounded terminals. Influenced by the geometric-style sans serif faces that became popular during the 20s and 30s, this font is based on geometric forms that have been optically corrected for better legibility.  It was legible enough to use in small sizes as well.

This font is perfect for body text, and if you want to combine it with a font from its own family that stands out enough to make people look at your promotional flyer, use Luckiest Guy for the main title! This friendly heavyweight typeface was inspired by custom hand-lettered 1950s advertisements.

Luckiest Guy and Quicksand font combination for the perfect branding

Changa One + Pacifico

Don’t be afraid to pare thick, hand-drawn typefaces like Pacifico and Changa One. Pacifico is a unique and fun brush script handwriting font inspired by 1950s American surf culture. It’s ideal for brand names, especially if you want a retro vibe! Changa one, on the other hand, has short ascenders and descenders as well as a set of lowercase letters inscribed within a square and is also intended for titles.

You might not be able to make a combination of title and body text in this case, but you can use Changa one for the title and Pacifico for concepts and words you want to add as design elements. Take a look at this gift certificate! Isn’t it eye-catching?

Changa One and Pacifico font combination for the perfect branding

Pacifico + Verdana

Pacifico, with its brush script charm and retro flair, perfect for catchy brand names, makes great font pairings with fine, simple sans-serif family typefaces like Verdana. Crafted by type designer Matthew Carter, Verdana was designed specifically for clarity on descriptions—with defined lines and modern appeal, it’s a versatile choice for various materials.

This team together forms an eye-catching duo, balancing playful style with simplicity. Verdana font pairings always provide a contemporary contrast, ideal for detailed text in your promotions. Try this friendly, approachable tone in flyers, posters, or even social media posts!

Pacifico and Verdana font combination for the perfect branding

Antic Didone + Federo

If your brand is defined by elegance and subtlety, this is your combination! Designed to be used in the headlines of newspapers and magazines, Antic didone has a large x-height that makes it very readable, especially on the web. Each also has slight stress derived from handwriting. 

Make the perfect match for your brand with a source of refined details like Federo font. Ideal to make a good first impression in your jewelry or real estate business!

Antic Didone and Federo font combination for the perfect branding

Goudy Bookletter 1911 + Poppins

Poppins is a typeface from the Sans-Serif family that is distinguished by its geometric forms. It’s very common in running texts and large headlines and, despite being simple and minimalist fonts, it’s designed with the main goal of combining the simple with what is relevant, so they tend to have greater use in brand design.

Do you run a company that exudes calm and serenity? Then Goudy Bookletter 1911 is your best bet for the headlines. This font commands the space around their characters, resulting in a perfectly balanced final composition.

Goudy and Poppins font combination for the perfect branding

Poppins + Avenir

In the world of Poppins font pairings, a stunning combination can make all the difference. Avenir, the sophisticated Swiss creation, embodies timeless elegance. Its origin lies in the 20th century, with Adrian Frutiger’s meticulous craftsmanship, and the font family is a testament to versatility, offering various weights and styles to suit any purpose.

Watch as Avenir font pairings perform together with Poppins’ contemporary style: perfectly balanced by Avenir’s timeless elegance. Poppins’ bold character combined with Avenir’s understated gentility creates a visual balance that grabs attention and keeps it. This dynamic duo enhances readability, boosts engagement, and ultimately drives your message home.

Avenir and Poppins font combination for the perfect branding

Archivo Black + Archivo

Looking for a simple yet appealing and readable modern combination? Meet the Archivo typeface family! Archivo is a grotesque sans serif typeface intended for use in highlights and headlines on both print and digital platforms. The font’s technical and aesthetic characteristics are both designed for high-performance typography. 

You’ll notice that this font is playful to combine fun and legibility, so it’ll be a success if you make it your brand image. Use it for titles in its bold version (Archivo black) and experience the powerful effect that will not disappoint your customers!

Archivo Black and Archivo font combination for the perfect branding

Alfa Slab One + Barlow Condensed

Just because we left this pairing last does not mean it is the least effective! Alfa slab one features large serifs, increased stem contrast, and gradual terminals with a single serif. All of these features give Alfa Slab One a modern look with extreme black density, making it ideal for highlighting your company name.

Barlow is a slightly rounded, low-contrast, grotesk-type family inspired by typical California street signage, and it is perfectly legible for those details you want to add in the supplementary text. Look how gorgeous this logo turned out!

Oswald + Roboto Bold

Speaking of impactful combinations to elevate your brand’s visual identity, here’s something you can work with! Oswald, a font with a robust and bold aesthetic, captures attention instantly. It’s like the bold statement piece in a well-curated outfit.

In the meantime, we have Roboto – a neo-grotesque sans-serif typeface that exudes a neutral and friendly vibe. It’s the classic white tee that goes with everything. When combined, Oswald font pairings create a coordinated balance, much like a perfect ensemble, creating memorable impressions to bring your materials to life.

Oswald and Roboto font combination for the perfect branding

Playfair Display + Lato

Just because we left this pairing last does not mean it is the least effective! Playfair Display font pairings exude timeless sophistication. Its graceful, serif letterforms evoke a sense of tradition and refinement, making it a prime choice for titles and headers.

Conversely, Latto adds a modern twist with its clean, sans-serif lines, creating an approachable and contemporary feeling. Latto font pairings are an excellent option for body text, creating a perfect balance between classic and present-day.

Playfair display and Lato font combination for the perfect branding

Find the best fonts pairing with Wepik!

“ Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, founder of Amazon

He couldn’t be more correct! Now that you’re practically an expert on the best fonts that go good together, you’ll know which combination to use at any given time depending on your brand guidelines and type of marketing strategy. And the fact is that, at Wepik, we are always one step ahead. Discover our collection of logo templates and find all of these fonts – choose a design and try all the combinations you want from our editor. The sky is the limit!