Create marketing infographics [+free templates]

In the dynamic world of marketing, the stakes are higher than ever. Companies are on the edge of their seats, realizing that success hinges on the prowess of their campaigns. From the inception of ingenious ideas to the meticulous dance of planning and execution, every move is a chess piece in the game of consumer attention

Well, today we tell you about an ultimate checkmate: infographics! Forget about just making things look nice and focus on the power of infographics content marketing. These visual wonders are your ace up your sleeve for launching your promotions into the stratosphere. Get ready to learn how to use infographics in marketing!

What is an infographic?

If boring numbers got you yawning, then it’s time to discover the awesomeness of infographics! Picture this: mind-blowing visuals that transform monotonous stats into a visual feast. With vibrant colors, captivating images, and easy-to-digest facts, infographics turn complex data into a piece of cake.

Their mission? Streamlining information, captivating readers, and leaving a lasting impression—a win-win for your business!

Why use infographics for marketing?

According to a report by Forbes, infographics are not just a passing trend – they’re thriving and growing in popularity. With 56% of companies already using infographics, it’s clear that these optical marvels have captured the attention of both marketers and audiences alike.

The importance of infographics lies in the facts themselves: studies show that 90% of information transmitted to the brain is visual, and visuals can actually improve learning and retention by a crazy 400%! With people’s attention spans getting shorter and shorter, and images having such a strong emotional impact, infographics are a skillful way to capture your public’s attention and make your point unforgettable.

A group of 3 people around a whiteboard with an infographic that speak about the importance of using infographics on marketing campaigns.

So why should you jump on the bandwagon? Because infographics not only get your crowd hooked but also help them remember your brand. They’ll be thinking about your message all day long! Buckle up as we explore deeper how advertising infographics can be a total game-changer for your marketing strategy:

Captivating visual storytelling

Infographics are the superheroes of storytelling, seamlessly merging images, text, and data into a dynamic, attention-grabbing spectacle. These lively picture tales not only convey knowledge but also spark curiosity and resonate with the public. It’s not about numbers; it’s an experience! Every infographic is a passport to engagement, making your audience crave more.

Increased shareability

Didn’t you know that specialized materials such as an infographic can also become an online sensation? Infographics possess the knack for making your content go viral on social media, giving you an incredible opportunity to reach a larger public. With their visually appealing and easily shareable nature, infographics are like magnets for likes, comments, and shares. 

Improved information retention

When it comes to retaining details, infographics are your best ally. These visual stunners not only captivate attention but also help to better remember information. By blending images and text, infographics create an endurable tag team that kicks your message straight into long-term retention. Say goodbye to the fade-out effect and hello to a brain-friendly burst of recall.

7 Steps to create an eye-catching marketing infographic

We all know that talk is cheap, and at Wepik, we don’t just talk the talk—we walk the walk! The answer to how do you create an infographic for marketing needs is simple if you go by the book with these easy steps:

1. Define your purpose and audience

Before diving into design, take a second to figure out what you’re actually trying to achieve and who you’re trying to reach. Don’t be generic — make it personal! Craft your documents to match your audience’s style and give them something they didn’t even realize they wanted.

2. Gather data and content

Astonishing infographics reveal the truth with data that goes beyond mere numbers and becomes a compelling story. Find information that not only backs up your message but also sparks interesting conversations. Uncover those exciting gems that will turn your infographic into a buzz-worthy sensation.

3. Choose a visual style

Your visual style is like the fabulous outfit your infographic wears. Choose a design that matches your brand and the vibe of your content. Treat your infographic as a fashion statement that reflects your unique personality, and make an indelible mark on your public.

4. Design with clarity

The magic of infographics lies in their clarity. Design with the primary goal of making your message effortlessly understandable, akin to placing an order at your favorite takeout spot. Embrace simplicity, ensuring that your audience can grasp and absorb the information without getting lost in a maze of complex visuals.

5. Use design tools

Whether you’re a design pro or just starting, there are plenty of cool resources today to help you bring your creative ideas to life. Take your time and play around until you find the one that really clicks with your infographic dreams

But guess what? You don’t need to search far and wide for a super user-friendly design tool to help you create awesome infographics. Seriously, it’s right at your fingertips!

6. Test and revise

Before the big reveal, fine-tune like you’re adjusting the volume on your favorite playlist. A tweak here and there can elevate your infographic from good to great. And don’t be afraid to ask for feedback, just like when you show your friends your latest selfie. Fresh eyes catch details you might’ve missed during the creative process. 

7. Promote your infographic

Finally, give your creation the spotlight it deserves! Spread the word about your awesome infographic on all the social media platforms out there. The more you share and get people interested, the bigger your infographic’s fan club will be, and the more people it will reach.

Get inspired with free marketing infographic templates

For your own delight, we’ve handpicked a collection of visually stunning and engaging marketing infographics examples that will make your data pop. From captivating charts to mesmerizing visuals, these templates will have your public hooked from the first glance. Check them out!

Marketing dashboard infographic template

Data infographic template with a black background and alive colors to represent the numbers and the rest of the information.

Get Marketing Dashboard Infographic Template

Social media strategy infographic template

Social media strategy infographics with a creative design and illustrations.

Get Social Media Infographic Template

Food pyramid infographic template

Food pyramid template to design online with a retro touch.

Find more Food Pyramid Templates

Smart goals infographics template

SMART goals infographic template with a professional design and a colorful appeareance.

Find more SMART Goals Infographic Templates


Now it’s your turn to unleash your creativity and design visuals that captivate your audience. With Wepik, creating infographics is a snap!

If you’re new to this, we’ve got you covered with a step-by-step video tutorial that will have you designing like a pro in no time. Embrace the power of infographics and watch your business soar!