What is a Brand Kit and how to create one today?

As a small business owner, you know that branding is essential. But what exactly is a brand kit? Is simply a collection of all the elements that make up your brand identity, including your logo, colors, fonts, and more. Creating a brand kit can seem daunting, but it doesn’t have to be. In this blog post, we’ll show you how to create it step-by-step, so you can keep your branding consistent across all channels. 

Stay tuned for tips on how to create a cohesive brand identity that will help your business stand out from the competition!

What is a brand kit?

Let’s get down to business – what is a brand kit? It’s the essential floor plan for keeping your company’s visuals cohesive and recognizable. From colors to fonts, it contains a blueprint of style rules that can be used as guidelines when creating marketing materials – helping everyone become quickly acquainted with your unique visual identity!

A powerful brand identity reflects the core of your business, and with a brand kit, you can create just that! Forget about starting from scratch: these kits provide basic templates and assets for crafting an image that’s unique yet consistent across all marketing materials. It’s how people will first recognize – and come to love – your company, so it’s an absolute must.

What is usually included in a brand kit?

Choosing the right brand assets can be a difficult task. While there are no hard and fast rules, a complete starter package typically consists of an iconic logo design, one or several carefully selected color palettes to match your branding requirements, as well as fonts that will ensure continuity across all communications. Let’s take a deeper look at it!


Logos are a powerful and essential component of any brand or business. They not only make it easy for customers to recognize and remember you, but they also express your brand’s and business’s values – setting you apart from competitors in meaningful ways! 

A well-designed logo should be simple yet meaningful and be able to convey values through design elements such as color, shape, and font choices. By creating a distinct identity with your logo design, you can effectively impact customer loyalty over time and gain trustworthiness. Investing in strong visual representation is essential when looking to build up success over the long term.

Find logo templates here

Color palette

Color palettes aren’t just a fun way to bring vibrancy and life into your brand; they’re also essential for creating consistent recognition. By selecting the perfect color combination, you can set yourself apart from competitors hastily which gives customers a memorable experience when interacting with your business materials – be it websites or marketing pieces. 

When you get the colors of your small business’s branding just right, it will stand out among the crowd and draw attention to its unique identity! A cohesive color scheme creates a strong impression that customers will remember.


With typography, you can craft a captivating brand identity that sticks with your customers. It’s the art and technique of making text legible, readable, and visually appealing – setting an unforgettable tone for any design material you create.

By picking the right font style & size and arranging visuals appropriately, you will create messages designed to stand out in your customers’ minds! Investing time into crafting the perfect typographic scheme is fundamental to developing powerful branding assets which will give your company recognition everywhere it goes!

Visual explanation on how to use Wepik's online and free brand kit tool to create a fast and easy-to-use brand kit and templates for your business
Templates kit preview

Why do you need it?

Having a strong brand identity can be the difference between being either remembered or forgotten. But how do you achieve that level of recognition? By having a brand kit! It’s like a one-stop shop for all your branding requirements that can help you build a consistent and recognizable identity across all channels. Let’s take a deeper look at its benefits!

Keep your brand consistency

This aspect is essential to upholding the reputation and values of your business. It’s all about creating an unmistakable visual identity that customers can easily recognize, trust, and remember – this will set you apart from others in the industry! 

Maintaining consistency throughout everything you do – packaging design, website imagery, social media posts – helps build strong relationships with consumers, so they keep coming back for more. Overall, it’s essential if we want our business to become successful: consistently good branding allows us to make lasting impressions on our audience while developing a solid presence in the market.

Increase your brand’s trust

Solidifying a bond of trust with your customers is the cornerstone of any successful business. After all, building long-term relationships requires investment – both in time and effort – for creating an engaged customer base who will make repeat purchases or recommend you to their network. 

Plus, when your brand has earned respect from customers through trustworthy experiences (and even mistakes!) they’ll be more likely to spread positive word-of-mouth about it, amplifying visibility within today’s competitive landscape. Investing in trust isn’t just important: It can set apart those brands that flourish from those that falter!

Make it easier for your team

When you have multiple teams contributing to your branding efforts, it can be hard to maintain cohesiveness across all channels. This set of guidelines and assets serves as an essential tool for unifying the look & feel of your marketing materials so that they accurately reflect who you are as a business. 

With streamlined processes put into place by asset accessibility, not only will creating new content save time, but guarantee top-quality results every single time. If strong on-brand messaging is what matters most – then all roads lead directly toward establishing one comprehensive kit.

How can you create your own brand kit?

Now that you understand how beneficial having your own kit can be, it’s time to get started! With Wepik, creating a polished and professional brand kit couldn’t be easier. We’ll show you just how fast and easy the process is – without breaking a sweat!

  1. Access the Brand Kit area in a flash. You can find it in the upper toolbar under “My Brand” or within the “Features” section. 
  2. It’s logo time – express your brand personality with ease! With just a few clicks, you can discover that perfect logo that illustrates what sets you apart from the rest. 
  3. Instantly upload and protect your brand’s unique fonts and colors with ease. Keep them safe from accidental overwrites, so you can use them whenever needed!
  4. Bring your visuals to life with templates! Our online editor offers a stylish collection of customizable designs as well as the “My Brand” button, which allows you to seamlessly add in any brand visual asset. 

Don’t sit back – it’s time to start building your brand! Start now, and you’ll be on the path to strengthening an identity that connects with potential customers. It doesn’t get much better than this for long-term success!