Why digital marketing is important for your small business’ growth
Starting a new business? You’re probably still figuring out how your marketing strategy is going to work. Attracting new customers and creating awareness about your company can be tough, particularly when beginning from scratch.
In this post, you’ll discover why digital marketing is important for small businesses and how it’s becoming an essential tool for any company to thrive. Maybe you are already acquainted with online selling strategies, or maybe you are a newbie to this field. No worries, we will explain to you briefly, but thoroughly, the advantages of increasing your business’s online presence.
What are the benefits of digital marketing and how does it help small businesses?
According to statistics, 73% of small businesses are not up-to-date about digital resources and, thus, can’t implement them in their marketing strategy. Nonetheless, this number is expected to decrease sharply, considering the increasing prominence of technology for all kinds of companies. The COVID-19 pandemic has sped up this digital transformation, which seems unstoppable nowadays.
This digital revolution is not exclusive to big corporations, but is also gaining ground in local and small businesses and can also help them grow in unprecedented ways. The benefits of digital marketing versus traditional marketing are convincing enough for any company to make the move toward the virtual space.
Below, we will show the big picture of digital marketing and list all the benefits it can bring specifically to your small business if applied correctly. Scroll down to find out!
The online world gives you wings to fly across a boundless universe. Therefore, digital marketing has no limits or restrictions when it comes to promoting your small company. You define how big your audience is in numbers and which places around the world you want to reach.
For instance, Google Ads and Facebook Ads allow you to set your own preferences for each campaign you create. You can either target a broad public on the other side of the world, or a very particular niche audience located in a small district some kilometers away.
Target the right audience
An uncomfortable, undeniable truth: Google knows everything about you. What you like, what you dislike, where you go, what you buy, when you look up products, and how you navigate through websites. You can leverage this search engine’s wisdom to spot a profitable audience that may be interested in your services. Two of the most useful, effective tools to reach the right public are Google Ads and Facebook Ads.
Moreover, another benefit of digital marketing is that it allows you to spy on your competitors for benchmarking purposes, study their strategies and generate new ideas for your small business. This will help you determine your online identity, what steps to follow to differentiate yourself from the rest and which audience you should cater to.
Save money and increase conversions
Highway billboards, TV ads, and door-to-door sales are a thing of the past. The most relevant benefit of digital marketing is that it offers you a wide range of more cost-effective, economical alternatives. Whether you decide to hire in-house designers and writers or outsource your content generation, channels like social media, SEO, and email marketing are among the most affordable in digital marketing.
Email marketing is a low-cost method that produces a high ROI since the price to pay for sending emails is next to zero and its potential to impact many potential customers in a short period of time is enormous.
Optimizing your website content and inner structure with advanced SEO techniques will push your site up on Google’s search results page. This way, you will gain more exposure and attract your target audience according to user intention. In other words, you will sell more without overspending on expensive ads!
Social media channels are the best bang for your back. As we all know, consumers have become desensitized to promotion due to overexposure. Sites like Instagram, Facebook, Twitter, and even LinkedIn are perfect for local and small businesses to attract new customers by creating meaningful, fun content. Use these powerful tools to generate brand awareness, promote your values and find a place in your audience’s memory.
Concerning the creation of new content, some free-to-use design platforms come in handy to save time and resources. Wepik provides an extensive collection of pre-made templates that you can customize online to make your own on-brand content and download in a matter of seconds completely for free.
Generate trust in potential customers
Relationships between businesses and clients are based on trust. Digital marketing allows you to build a consistent, trustworthy visual identity that showcases your best qualities. Besides, you can prove your expertise in your field and project a helpful and professional image of your business.
Cohesive branding, confident friendly language, elaborated eye-pleasing websites, and profiles are the perfect mixes to gain the trust of your audience. This is another benefit of digital marketing: developing connections with potential buyers by generating quality content and engaging with users.
Wepik is a design platform you can use to unify your online and offline branding material fast and effortlessly. It provides many collections of templates specific to different kinds of small businesses like restaurants, coffee shops, or personal trainers.
Know your audience to increase your brand reputation
As we mentioned before, Google knows every one of its users inside out. The Internet is your to-go tool if you want to find out how your audience behaves, how they buy, how they speak, and how they tend to change.
In the digital world, you can conduct surveys and get significant feedback from a large base of opinions to assess your communication, branding, and selling strategy. Besides, you can experiment and fiddle with new content and updates and, then, monitor how your audience reacts in comments and interactions.
Useful on-brand content and an elaborated communication style that resonates well with your target audience will increase your brand awareness, especially on social media. If you’re about to create your accounts, read our article and discover social media marketing tips for small businesses to boost your conversion rate!
Measuring business results
Google and other browsers provide free-of-charge software to measure how your digital marketing strategy is faring. These are Google Analytics and Google Search Console. They calculate KPIs and gather relevant data about your audience and performance, which can lead to insightful data-driven conclusions.
Some of these indicators are, for example, the average time a user spends on your website, incoming traffic by channel, backlinks and outbound links, exit pages, average page speed, and the list goes on. You can also check other metrics such as the return of investment of your online marketing campaign.
All of this allows you to review the impact of your marketing strategy and efforts, and adjust your objectives and budget for your next campaign.
So, are the benefits of digital marketing worth it?
Definitely! The virtual world can serve as a means for small businesses to avoid being devoured by big corporations. It gives room for new ideas and breaks down barriers between companies and clients.
Getting to know your audience, interacting with potential customers, generating branding awareness, and quantifying results to draw meaningful conclusions were never so easy as nowadays. Outdated traditional marketing is gone for good!