11 brochure graphic design tips & ideas to rise business sales

In this digital age, it’s easy to overlook the power of traditional marketing tools. When considering a multi-layered approach to advertising your business, don’t count out brochures just yet; they may hold an impressive advantage over other media investments in terms of cost and reach!

Brochures are a great way to reach out and inform customers about the benefits of your business. By distributing them at events, meetings, or networking platforms, you can ensure that people who might be interested in what you offer to know all about it.

They provide a powerful connection between you and your customers. By having something physical to hold, readers are able to keep their engagement with the message alive long after they initially receive it; what’s more, these pieces of paper can be passed along from one person to the next – amplifying their impact!

In this post, we will uncover its full potential as a marketing tool, give you the best brochure design ideas, learn to tell your customers everything your business has to offer through them, and so much more. Are you ready?

1. Focus on your main goal

Keep in mind that the purpose of a brochure is to provide customers with pertinent information about your business while promoting products and services at the same time. 

Brochures can be a great marketing asset to entice potential customers. With the right approach always present, creating an inviting and informative brochure has never been easier! Start by visualizing your goal – highlighting the features & benefits of what you have to offer.

2. Know your audience

Designing a brochure that addresses the right audience starts with clarifying who you’re talking to. A one-size fits all approach is never effective; recognizing differences in your target market will ensure your message resonates.

Ask yourself: “What kind of message do they need to hear? or, What information will capture their attention?” Taking these cues helps you craft powerful brochures that not only deliver relevant content but also speak directly to people on an emotional level.

3. Design simple and effective copywriting

Crafting compelling copy for a brochure requires both skill and strategy. To ensure your message resonates, start by defining who you are targeting and adapting the language accordingly

Express ideas in simple terms that make clear to readers how they can benefit from what’s being offered – focusing on advantages rather than features alone! With this approach, delivering content that effectively informs yet captivates is achievable – making it truly rewarding!

4. Try colors in CMYK

To create a beautiful, eye-catching brochure, it’s essential to pick the right colors. CMYK is the optimal choice for printing because of its precise color matching and superior quality results.

With four separate ink cartridges (cyan, magenta, yellow & black) working together on paper, we can achieve stunning accuracy compared to RGB – which is used only for digital displays like computers or phone screens. Investing in well-calibrated prints with the CMYK palette yields impeccable design masterpieces worth showing off!

5. Avoid illegible fonts

When you design a brochure, your fonts have the power to make or break how well it communicates its message. Sure, fancy letters can be tempting—but without legibility as a top priority, chances are that readers won’t engage with what you’re trying to say. 

Sans Serif fonts like Arial and Helvetica are great options for body text. Times New Roman or Georgia work perfectly as headings/subheadings to ensure good readability. Remember that less flashy font styles can create greater lasting impressions! Find more information about how to choose the right fonts.

6. Highlight your main call-to-action

Drawing attention to your call-to-action is fundamental if you want to turn brochure readers into customers. Make sure that this powerful part of the design stands out by using bold fonts, strategic placement, and colorful contrasts.

By emphasizing what action you’d like readers to take next, be it a purchase or signing up for a service, there’s an increased chance they will follow through on the request, which means meeting those all-important marketing goals.

Duotone burger brochure template with a dark background and two delicious pictures of hamburgers on the sides

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7. Stand out with images

Captivating visuals can be a powerful tool in bringing your brochure design to the next level. Quality images can draw readers in and develop an emotional connection with them, as well as tell stories that words cannot express

For maximum impact, select relevant, high-resolution graphics or photographs for your layout. The visual elements are essential for creating memorability among readers and completing a successful brochure campaign, so don’t miss them out!

8. Pick the right paper

With so many paper types available, selecting the right one for your brochure can feel overwhelming. But by paying attention to elements such as thickness, texture, and finish, you can find what you need to bring a professional look and make a lasting impression.

A good-quality paper will not only impart an air of sophistication on potential customers but is also more durable thanks to its heavier weight – making sure that it looks great even after multiple reads!

9. Test before printing

To guarantee your brochure is error-free, testing before printing can pay off. Don’t skip this step, as it allows you to identify any mistakes or issues that could cost time, money, and reputation if not caught beforehand. 

A final review of the design will let you confirm all elements are in place with correct spelling, alignment accuracy, and color vibrancy, ensuring your final piece looks polished! Taking an extra moment to do this may seem tedious, but can be worth its weight in gold when avoiding costly missteps later on.

10. Delete, change, and repeat

Creating a brochure is an exciting process that involves creativity and attention to detail. However, remember that the process is not always perfect the first time around, so it’s perfectly okay to make changes!

Making adjustments ensures that your brochure is optimized and effectively communicates your message. Plus, it can be a fun and rewarding part of the design process—you get to experiment with new ideas and see firsthand how they impact the final product.

11. No inspiration? Try brochure templates to flow your ideas

Do you need some help getting your vision off the ground? We’ve got you covered! Check out our wide selection of ready-made brochure templates, where you will find what you need thanks to the great variety of styles.

Plus, there are top-notch customization options within the online editor, so Wepik is an unbeatable partner to get your business message seen. Browse through hundreds of possibilities now, and let yourself be inspired!

Brochures editable templates mockup to show Wepik's audience the great amount of files they can find online to design for free.

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