Google My Business – the ultimate guide for Google Business Profile

Google My Business, now known as Google Business Profile, is a powerful tool for small business owners. Using it correctly can help you reach a wider audience and promote your company! In this comprehensive Google My Business guide, we will show you how to set up and optimize your profile and some top tips to get the most out of it. 

Now is the time to unlock its powerful potential – let’s dive right in!

What is Google My Business (now known as Google Business Profile)?

Google My Business (now known as Google Business Profile) has become a popular tool for business owners looking to promote their services in a digital world. It’s an excellent way to meet consumer needs and appear in the top search results when someone is looking for what you have to offer.

With its easy-to-use setup process and user-friendly dashboard, with Google Business Profile you unlock a portal of possibilities for your company. It allows small businesses to share information about what they do and make sure potential customers can find them easily. Overall, this tool helps businesses of all sizes showcase what services they can offer and make them more visible online!

Main benefits of Google Business

It’s no secret that businesses of all sizes can benefit significantly from using Google services. Whether you’re a small local shop or an international corporation, there are countless advantages to be gained when you make the switch to Google Business. 

From improved online presence and better collaboration tools to greater productivity and cost savings – there are plenty of reasons why it pays to invest in Google My Business. Next, we’ll explore which are the main Google My Business benefits and why it’s a great choice for your business. So, let’s get started! 

Get listed on Google and increase your visibility

Don’t get lost in the crowd – with Google My Business, you can ensure your business gets seen. With a listing on Google, you’ll be top of the list when people make their searches, and your visibility will be increased, as users are more likely to find out about your services through searching on Google.

Plus, customers can easily find all the important info they need to know at a glance, such as how to contact you, your physical address, or how to access your services. Moreover, you can include photographs and videos which will improve the user experience.

Your business won’t just be words on a page – it will appear on maps as well, so potential customers can find you easily. Doesn’t it sound great?

Grow your reputation with reviews

Evidently, reviews have the power to drastically shape the public’s perception of your business. Staying on top of reviews and responding to customer feedback can be immensely beneficial for your business reputation. 

Responding to both positive and negative reviews provides you with an opportunity to demonstrate to your clients that you truly care about their opinion and experience. Additionally, potential customers are more likely to trust a brand when they have positive product or service feedback, boosting your reputation and providing highly effective word-of-mouth marketing.

A mix of review templates available on Wepik

Find more Customer Review Templates

Share news and information with your customers

Google Business Profile isn’t just a directory or an interface associated with Google Search, it is also a powerful tool that businesses can use to engage with customers. One key feature is the ability to post useful information and resources on your profile, such as updates about services or promotions you’re offering, links to articles and blog pieces related to your industry, and more. 

More than just facilitating information sharing about your business, this platform also provides a great opportunity for engaging with customers directly by allowing them to leave reviews, ask questions and offer feedback about your services online in one consolidated place!

Creating a Google Business page

If you’re ready to join the ranks of the glorious Google Business elite, then you’ve come to the right place! Creating a Google Business Profile will connect your brand with customers searching for your business or related businesses in Google search and Maps. 

It doesn’t require an extensive IT degree, so stick around, and we’ll walk you through all the steps necessary for a successful page, all along with some of the best Google Business profile best practices!

1. Go to Google Business Profile’s Website 

First things first – go to the Google Business Profile’s page and sign up with your existing Google account. If you create a new one, don’t forget to use your business email domain!

2. Create your profile 

Here you will find, step by step, how to set up your new Google Business Profile. Here you have their official website, where you can quickly register your business and get to work. Their user-friendly system allows for a fast setup process that takes only minutes!

Steps to create your Google My Business / Business Profile
Steps to create your Google My Business / Business Profile

3. Verify your property

Once you’re done with your request, double-check it and make sure everything is accurate. You can either immediately verify by clicking “Verify now”, or take some time to review the information before verifying later on.

4. Fill out your business name and category 

Name your business and browse suggested businesses as you type to find the perfect fit. Make sure it is one that reflects who you are, what services or products you offer, and excites customers. Then, discover your ideal business category by searching into their comprehensive database.

5. Add your location

Select whether customers can visit your location in-person. Do you have a staffed storefront during normal business hours? Answer ‘yes’ and enter your address information or position a map marker for the precise spot – then click ‘next’! If not, simply reply with ‘no’.

Steps to add your Business Address in Google My Business / Business Profile
Steps to add your Business Address in Google My Business / Business Profile

6. Add contact information and include a service area

Staying connected with clients is an essential part of running any business. Make sure you always have your contact information on hand to ensure that customers can easily reach out and connect, whether it be via phone number or website URL. Ensure your business provides services to the right customers by setting a service area. You’ll have room for up to 20 locations, but be sure not to go beyond 2 hours away from headquarters as this could hinder rather than help customer relations!

7. Set up your products

Last but not least, it’s time to show what you have to offer!  With Google’s Business Profile, it’s easy for customers to get an inside look at your store before visiting. Whether you opt for automated or manual inventory updates, keep potential buyers informed and curious about the products that await them when they come in-person.

Steps to set up your Products in Google My Business / Business Profile
Steps to set up your Products in Google My Business / Business Profile

Google Business Profile: best practices to grow your project

Having a well-maintained Google Business Profile is crucial for anyone looking to make their project successful. This profile puts you in front of potential customers and makes your business easier to find and contact in today’s digital age. Knowing the various best practices of creating and managing a Google Business profile can substantially benefit any project. 

Next, we will explain exactly what these best practices are and how to employ them to help achieve your goals. So if you want to learn what’s necessary for creating a successful online presence with Google, keep reading!

Keep your NAP up to date (Name Address Phone)

For local businesses, having an optimized NAP – Name, Address, and Phone Number – could make all the difference. Without it, your website rankings will suffer and you’re likely to miss out on customers as well. 

For maximum efficiency in search engine optimization (SEO), be sure that both your business profile and website are up-to-date with accurate information associated with each customer touchpoint!

Write a great business description

Show off your business in style by creating a description that sparkles! Think of it as the gleaming window display to get customers excited about all you have to offer. 

Whether keeping things short and sweet or going for something longer, make sure readers are captivated with precisely what makes up this amazing company – from product details and industry knowledge, right through its components driving success. Let’s aim high; let’s show them why they need to be talking about YOU.

Add images to your listing

If you want your business to stand out, taking advantage of what the internet offers is key! Put a face (or several) to it by uploading photos onto Google Business Profile. Not only does this help boost its visual appeal, but research from Google indicates that these posts can be a game changer when it comes to success – increasing website clicks and directions requested by 42% for businesses who snap up this opportunity.

Utilize the Google Business Profile Manager to add fresh visuals to your listing – a Cover and Logo are essential for maximum exposure on both Maps and Search.

Share with your customers to get reviews

Customers hold immense power when it comes to the success of a business, and their reviews are an invaluable source for potential customers. Google recognizes this fact, so they have crafted their local ranking algorithm with customer opinions firmly in mind—paying attention to not just quantity but quality as well.

Gather feedback from customers and boost your ratings with specialized URL links. Shareable URLs make it easy to request reviews, enabling you to get valuable insights into customer satisfaction.

People writing reviews on their mobile phones

Always answer your reviews, positive or negative

As a business, you know that reviews can make or break your reputation. So why not take the time to read and respond thoughtfully? That way when people see those responses—they’ll appreciate both the care and professionalism with which they were delivered.

Let’s face it: we all occasionally run into someone who has something less than complimentary to say about our company… but even then try keep cool, courteous (and clever!), so everyone will remember what an awesome customer service experience looks like!

Create posts on your profile

If you want to enhance your visibility and engagement on Google, why not give Google Posts a go? They’re fast and easy-to-use – all it takes is a few clicks! Even if they don’t seem relevant for your business at first glance, experimenting with different posts can open up the door to unexpected opportunities. 

Posts are a great way to help your customers stay in the know about all of your business happenings with timely information. Whether it’s an exciting event or a one-time offer, you can keep people engaged and aware while they await fun things like brunch bands, special guests, late openings – plus never miss out on informing them when there are new arrivals!

Add questions and answers

It’s essential for businesses to stay up-to-date with their customers’ needs, and what better way than having a Q&A feature? Use it as an opportunity – pose frequently asked questions about your business that potential clients want to be answered when making decisions. This will help them find the right product or service faster!

Harness the power of Q&A to build trust with customers, increase visibility and conversions – all while providing quick answers for your most pressing questions.

A woman with a question mark

Google Business Profile FAQs

Clear away your uncertainties; get the answers to all of those burning questions you have about Google Business Profile! We’ve got everything covered in this section, so let’s take a deep dive into demystifying all the mysteries.

Do you need to have a physical address to use GBP?

Good news – you can have a profile even if your business doesn’t always operate from one physical address. Not only is it possible for those with direct contact with their customers, but also hybrid businesses or local service companies who visit and deliver orders to clients are welcome on the platform! 

How can I change an address on Google My Business Profile?

Keep your business profile accurate and up-to-date with ease! To add, edit or remove the address associated with it, simply access Google Business Profile. 

Go to “Edit Profile” followed by selecting “Business Information”. Then click on the pencil icon next to “Location” and you’re done – making sure all details are just right in no time at all.

What are labels and why are they important?

Labels can be an extremely useful tool for organizing your Google Business Profile listings. With labels, you are able to quickly and easily organize multiple outlets into logical groups that make it easy to search within the GBP dashboard. 

Labelling allows you to assign descriptors such as regions or list ages so that locations can be tailored accordingly with ease. This organization system ensures efficient management of all requisite listing information!

Does Google My Business really work?

There’s no doubt that Google Business Profile is a must-have tool to differentiate and gain recognition in today’s digital landscape. It empowers businesses by allowing them to take control of the narrative around their brand identity, services, products, updates and more – all within an intuitive design that puts users first.

Your business can gain a number of advantages by being displayed in Google Maps. This includes an influx of new customers, improved customer relationships and ultimately more success for your company!

Is Google My Business free?

Yes, of course! Registering and obtaining a Google Business Profile is completely free, giving all types of businesses the same chance to reach their customers. With this powerful tool at your disposal – without any costs incurred – you can keep up with even your toughest competitor!

Can I delete my account?

To discontinue using your Google Business Profile, you can remove it permanently from the account used to manage it. However, only primary owners have full control over this action and must take care in doing so. Remove your profile quite easily by navigating to settings and choosing “Remove Business Profile”. Remember that you can’t undo this action!

Let’s sum it up!

As we’ve seen in this blog post, Google Business Profile offers a whole world of opportunities for your business! You can maximize visibility in search engines while giving potential customers easy access – it’s an unbeatable deal! So what are you waiting for? 

Unleash those marketing skills with one swift click today – there is no downside here: either way, success awaits!