Instagram Ads: The ultimate guide to promote your business

We know full well how much you love reading our tried-and-true tips and tricks to promote your business on social media, especially on how to use Instagram, the most trendy and widely used platform out there. Well, it’s not over! We’re back here to give you even more details on this topic.

In today’s post, we’ll be exploring how to sponsor your business on Instagram like a pro. Get ready to learn the ins and outs of how to use Instagram Ads effectively and get tips on what costs to consider before setting them up. Ready to jump into the world of Instagram Ads? Let’s go!

What are Instagram Ads? 8 types of advertising

Instagram is more than just a social network where you can share aesthetically engaging images or videos. In recent years, Instagram has grown into a fully-fledged online marketplace with an ever-growing selection of advertising options, making it one of the top social media outlets for businesses not just to build brand awareness, but also to engage with potential customers in the most straightforward way imaginable.

There’s something for every need in this suite of options! Depending on the type of product or service you want to promote, Instagram has an ad format that will help your message stand out:

  • Image ads
  • Story ads
  • Reel ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Explore ads
  • Shopping ads

In your search for the best format to use, keep in mind other factors that may influence how people respond, like seasonality or current trends. It pays to do your homework before jumping in – understand who your potential customers are and conduct some testing to narrow down which advertisements are key to your success.

Instagram Ads cost: how much should you budget for your campaign?

When it comes to budgeting for Instagram Ads, you’ll surely want bang for your buck, but it’s critical to first evaluate deliberately your target audience before investing any money. Factors like devices daily usage, demographics or the average engagement rate will be all factor into this commercial decision. Do you want to have the most up-to-date figures on this subject? Read this Adbraze article about Instagram ad costs in 2023.

Achieve a good ROI for Instagram Ads takes strategic planning: consider posts and content that already drive good organic results, or invest in ads if they may help your bottom line. Measure success over time by testing campaigns and tracking results – with careful consideration beforehand, you’ll be maximizing returns with each dollar spent!

Benefits of Instagram Ads: why include it in your social media strategy

Digital marketing is no longer feasible without Instagram. With 500 million users logging in every day, Instagram Ads serve for brand awareness. Moreover, its engagement rate keeps rising, meaning you’re likely to get a better response than other social media. And doing it right, you could make sales! 80% of Instagrammers have bought something after discovering it on the app.

Infographic on the 5 main benefits of running ads campaigns on social media.

What encouraging data, isn’t it? Yes, however, you can’t just take this for granted – bear in mind that social media marketing strategies are based on the algorithm. But don’t panic! By understanding how it works, social media algorithms can be your ace up your sleeve.

Instagram algorithm obeys a very simple dynamic: the balance between paid and organic publications. As we advised in the previous section, use paid tactics to reach out to new potential customers and engage with them through posts to build relationships. With this approach, you’ll get the best of both worlds!

How to create Instagram Ads: setting up your advertising campaign

1. Choose between IG App or Facebook Ads Manager

Starting out in the world of Instagram advertising is simpler than you think; just decide whether to use your Instagram account or the Facebook Ads Manager tool. You can only promote your posts from the IG App if you have a business account. On the other hand, you will need a Facebook account with access to a Facebook Business Page (check out our article to don’t miss a thing!).

Infographic that shows the mobile Facebook-Instgram Ads version and the desktop one.

2. Select a goal

Ok, this step seems obvious, but it is very important to clearly define your objective – get your sales, customer data, and more with the right ad goal. Choosing the wrong objective can mean your ad won’t be approved – Facebook knows best, so make sure you pick an option that makes sense for your business

3. Name your Instagram campaign’s name

It’s time to give your campaign a name! It is always recommended to include any specific element such as target location, and creative type… This way, it will be easier for you to track it.

4. Set your ad budget and schedule

Got the budgeting part covered? Set it up manually on the manager or use its Campaign Budget Optimization feature, a marvel to help you identify the best type of ad for your audience, so you can make sure your budget gets allocated properly. Plus, you will be able to choose between daily and lifetime budgets and even set a schedule to boost your ads reach.

5. Specify your target

This is the exciting part! Focus on the interests, demographics, and behavior of your ideal target audience – no need to blow your budget by marketing to everyone! Get the most out of your ad with the right audience.

6. Decide where to position your ads

Ensure your ad reaches its desired destination: choose the automatic placement and let the tool do the work, or handpick your properties to get exactly what you want with the manual placement. It’s all about control!

7. Pick an Instagram format

Now you’re an expert on how to create ads on Instagram, let’s take your business to the top! Upload your ad in the right format and watch it make a game-changing difference. With Wepik’s amazing ad templates, you’ll be at the forefront of digital marketing – because you have what it takes!