5 tips on how to make marketing posters that sell

Have you ever wanted to know the best way to make a poster that would grab your audience’s attention and make them stare at it? One that is so compelling and visually appealing that turn heads and is it impossible to ignore? Those are the posters we will help you create today. Through the perfect mix of elements, colors, proportions and more, any old poster design can be turned into something truly unforgettable. Roll up those sleeves because it’s time to dive into the secrets of how to make a marketing poster that looks like a show-stopping masterpiece with some expert tips!

1. Keep it easy to read

The first cardinal rule of marketing poster design is ensuring that the text is clear, legible and concise. This means selecting a font that is easy to read from a distance and avoiding overcrowding your creation with too much text. Additionally, consider using contrasting colors for your text and background to enhance readability, and sidestep too many different typefaces, as it may make the content difficult to digest. Keep in mind that less is often more — stick to a simple hierarchy of fonts for headlines, subheadings, and body text.

2. Pick a design that stands out

To create a poster that stands out from the competition, it’s crucial to choose a design that reflects the unique style of your brand while capturing your audience’s attention. Experiment with different color schemes, such as vibrant tones or striking contrasts, to find the perfect combination that reflects the essence of your product or service. Be mindful of the color palette you choose: for example, if you’re promoting a yoga class, calming and soothing colors like pastels or earth tones would be appropriate to evoke a relaxing atmosphere.

3. Use high-quality images and graphics

We always say that a picture is worth a thousand words, and using high-quality images in your marketing posters plays a crucial role in conveying your company’s message. Investing in professional photography, selecting images from reputable stock photo websites, and including well-constructed illustrations and graphics can do wonders in enhancing the global look of your poster. Apple is a prime example of a company that capitalizes on stunning and crisp visuals in its marketing posters, showcasing its products’ key features and sleek design in vivid detail.

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4. Include a clear CTA to encourage action

A marketing poster should always include a clear call-to-action (CTA) that encourages potential customers to take the next step. Whether it’s to visit your website, call your sales team, or simply learn more about your product or service, make sure your CTA uses precise, straightforward, and prominent language displayed on your poster. McDonald’s “I’m Lovin’ It” poster campaign offers an excellent example of this, with a clear CTA to try their food combined with mouth-watering imagery of their signature dishes.

5. Choose the correct size

Depending on where and how you intend to display your marketing poster, the size of the poster can significantly impact its effectiveness. Choose a size that is appropriate for your needs, taking into consideration factors such as the purpose of the poster, the information within and the visibility of images and fonts, and the place where it will be placed. For example, a poster displayed on a sidewalk or in a small retail store might benefit from being smaller and more compact, while a poster for a trade show booth should be larger and more visually commanding.

Bonus tip: get a poster template

If you’re new to designing marketing posters, or even if you need some inspiration, using a poster template can help you create professional, visually appealing compositions without spending hours on graphic design software. Jumpstart your creative journey by using Wepik’s customizable poster templates. Choose from a diverse range of one-of-a-kind designs and, with just a few clicks, you can personalize your chosen template with your colors, images, and text to make a unique and eye-catching marketing poster.

Dark blue music festival template with a hand-drawn style.

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Now you know all the ins and outs of creating the perfect marketing poster! Don’t be afraid to break some rules – get creative, and inject your brand’s personality into your designs. Becoming a marketing poster pro is all about experimentation and practice. Luckily for you, with these tips and Wepik’s Poster Maker, you have everything you need to create impressive, effective posters that will catch every eye.