7 design tips to make good business flyers

Knowing how to make an effective flyer that catches the eye and delivers results is essential for any event, meeting, or product announcement. A well-designed flyer can make a lasting impression, but how do you ensure yours stands out in the sea of ordinary advertising materials? Look no further! We’ve compiled a list of expert tips to help you develop a compelling flyer by harnessing the power of online tools and your creativity. Keep reading for the insider scoop on the best way to make flyers!

1. Know your audience

Before you begin, an understanding of your target audience is crucial. Tailor your content and design to their preferences, needs, and expectations. Consider their age, interests, and how they prefer to consume information. This will help you create a flyer that resonates with them and effectively communicates your message! 

For example, if your target audience is young adults interested in fitness, you may want to use bold, energetic colors and include images of people engaging in various physical activities. On the other hand, if you’re targeting professionals in a corporate setting, a more polished and minimalist design approach may be appropriate.

2. Set the size of your flyer

Depending on your distribution method, choosing the correct size is vital. If you’re focusing on online sharing or email campaigns, a digital flyer may be sufficient. However, if you plan to print and distribute physical copies, selecting the right size becomes crucial.

Options such as A5, A4, or A3 flyers are commonly used and work well for various purposes. Smaller sizes are effective at grabbing attention in busy environments, where viewers may have limited time to engage with the flyer. On the other hand, larger sizes provide more space to convey your message, allowing for greater impact and the inclusion of finer details.

3. Create a strong headline

Your headline is your hook. It serves as the initial point of contact with your audience, so it’s essential to make it bold, powerful, and relevant to their interests! Aim for something attention-grabbing that stands out from the crowd, ensuring that your flyer doesn’t fade into the background of the visual clutter.

Consider the unique value proposition of your message and the key benefit you’re offering. Craft a concise and compelling statement that communicates the essence of your flyer and entices readers to engage with it. Use powerful words, vivid imagery, or intriguing questions, and tailor the tone and language of your headline, speaking directly to your audience’s needs and desires. 

4. Use relevant images

Visuals are the secret sauce that captures attention and makes your flyer pop amidst a sea of online content. In a fast-paced digital world, you require eye-catching images that instantly grab their focus and entice them to explore further!

But it’s not just about grabbing attention; relevant images also play a vital role in effective communication. They act as powerful visual cues that reinforce your message and evoke emotions. By integrating images that directly relate to your content, you provide your audience with visual context that enhances their understanding and helps them connect with your message on a deeper level.

5. Include a clear call to action

An effective flyer aims to prompt action from its viewers. Whether you want them to attend your event or purchase your product, it’s crucial to make your call-to-action (CTA) clear and easily identifiable. Position your CTA prominently within the flyer, ensuring it stands out and grabs attention. Utilize compelling action words such as “buy,” “register,” or “visit” to create a sense of urgency and motivate an immediate response from your audience.

The purpose of a strong CTA is to eliminate any ambiguity and provide a clear direction for your viewers. By using concise and actionable language, you guide them toward the desired outcome. Additionally, consider using visual cues, such as arrows or buttons, to highlight and reinforce the CTA.

Travel flyer with a yellow and blue color palette and a modern design, ready to customize online.

Get Travel Flyer Template

6. Experiment with unique design elements

Dare to be different and leave a lasting impression with your flyer by incorporating innovative design elements that make it stand out! Experiment with tactile textures, holographic foils, or die-cuts, to add a unique touch of creativity. Don’t shy away from pushing the boundaries and exploring new concepts that scream ‘innovative’ and ‘exciting.’ 

And don’t forget about the colors! Vibrant ones can evoke emotions and create a visual feast for the eyes, for example. By embracing these fresh design elements, you elevate your flyer to a whole new level, making it a standout piece that leaves a lasting impression on anyone who encounters it.

7. Get a flyer template

Using a template is an excellent starting point when creating your flyer! Templates provide a solid foundation and can save both your time and effort by offering pre-designed layouts and structures. They eliminate the need to start from scratch and allow you to focus on customizing the content and visuals to suit your specific needs. This ensures that your flyer will have a visually appealing and cohesive layout, even if you don’t have extensive design experience yourself!

It also offers guidance on font choices, color schemes, and overall visual hierarchy. This coherence is crucial for conveying your message effectively and creating a polished, professional-looking flyer. Additionally, templates often come with editable elements, making it easy to swap out images, modify text, and add your branding.

Find more Flyer Templates

With the valuable insights and practical tips shared in this blog post, you now have the power to create a flyer online that breaks through the noise and makes a lasting impression. By understanding your audience, tailoring your design, selecting the proper size, using relevant images, and incorporating captivating visuals, you’ll be well-equipped to craft a flyer that stands out from the competition. 

And to take your flyer design game to the next level, don’t forget to explore Wepik’s Flyer Maker! So, unleash your creativity, embrace innovation, and get ready to witness your flyer soar to new heights, helping you achieve your marketing objectives with style and impact.