How to overcome the main challenges on social media for your SME

Social media can be a fantastic opportunity for your small business. It can connect you with potential consumers of your products or services if you know how to carry out a good strategy. But how to set this strategy correctly?

In this intrigued world of social media, there’s a concept that can be enigmatic and sometimes indecipherable, the so-called and famous “algorithm.” Discovering how the different networks run it’s one of the most frustrating tasks currently for any social media manager.

A small business finds other pain points on social media — they often have a smaller budget and less time for social media than big companies. One possible solution might be to use the services of an external marketing agency. This would save a lot of time and money, but a good alternative might be to set aside some time out of our week to create good content. After all, who knows your product better than you do? Another common issues are the lack of knowledge in graphic design and running out of ideas to create original content, with fresh ideas every so regularly, to engage your audience. For all these difficulties, Wepik can be your solution. If you want to know what social media marketing tips for small businesses we recommend, just keep reading!

Profressional-designed infographic with 5 bullet points that describe how to overcome challenges in small business
Infographic on the main challenges on social media for an SME

Limited funds and resources

One of the main adversities a small business has to face when it concerns planning an effective digital marketing strategy for social media is having a more limited budget and resources than a bigger one. This means, for example, that we can’t hire an agency or an independent professional who can create our digital strategy. The problem is crystal clear, but what can we do to solve it?

First, put yourself in the shoes of your potential customers, and you will be able to direct all your efforts in that direction and optimize the time you have to the maximum. Once you have a clear path, it’s time to get going.

If you have a small budget and limited time, why not choose to create all your brand’s digital content yourself? Our ready-made templates will inspire you, so you’ll be able to create unique and outstanding branding effortlessly!

Lacking knowledge

As we’ve already seen, economic limitations are one of the main adversities of any small business when planning an effective digital strategy. To this, a possible lack of knowledge of graphic design unites, which can make us unable to create quality designs and content that can engage our audience.

If you think that not being an expert in graphic design is a limitation… you are quite wrong! Here at Wepik, you can find plenty of ready-made templates, so you can plan and customize all your content. From a logo to different post designs for Instagram stories, Facebook posts, Twitter headers, and much more. With our online editor, you can easily design your content with a homogeneous image and share it straightforwardly on your social media!

Unclear social media strategy

They say that good organization is one of the keys to success, so if you want to achieve your proposed goals when designing your social media content, you must plan a good strategy that is clear and realistic. Don’t know where to start? Well, we can help with that!

Some methods never go wrong. Even if you think you can have everything organized in your head, you may miss some details! Get your online content structured on a weekly or monthly basis, and write down all the topics and formats you’re going to cover, so you have everything clear and at hand. Don’t worry, as we can also help with this matter! Pick this social media content calendar template or this creative-designed planner, and take your strategy to the next level!

Modern-designed clendar template to organize the social media content of a brand, freelancer or business. It has a colorful color palette and a clear design.

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Not knowing what your goals are

Have you heard of SMART goals? This acronym stands for each one of the features a goal should have. It should be Specific, Measurable, Achievable, Relevant, and Timely. When it comes to setting your social media strategy, you should keep in mind, in the first place, what you want to achieve with it. If you don’t know where to start, just keep reading and have a look at these helpful ready-made templates!

You may have many creative ideas in your head when developing your content. To do an adequate job, saving you time and money, sit and write down what you want to achieve. Once you have it, consider, first, if it’s specific and related to a clear-cut aspect of your business. Then, do you have a way to measure it? Whichever method you choose, you must be able to know to what extent you have achieved the result you expected.

If you’ve ticked these two boxes, let’s move on! Your goal must be realistic, according to your possibilities and conditions – otherwise, all the previous work will have been useless. It must also be relevant, which means that it must go hand in hand with one of the general objectives pursued by your business. And finally, it must be temporary, an aspect on which all the previous characteristics depend.

Infographic template on how to set SMART goals - Specific, Measurable, Achievable, Relevant, Time-bound - for a business with a simple and orange design.

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Not creating an effective content

What should we consider when creating content for our social media? If you already know what your audience is looking for, now it’s time to think about which platforms we want our content to be on and how to make it visually attractive and practical.

It’s essential that you know how to adapt your content to these different platforms, as it’s not the same design thinking about a Facebook post as for Instagram stories! Don’t forget that visual it’s everything, so you should be able to create engaging designs that match your brand’s image – having a specific color palette and defined typography can help you.

And last but not least, invite your audience to interact with your content – and achieve this goal. This sounds so good, but do you know how to make this? If you’re curious, just keep reading and discover more about this point!

Collage with 9 different designs from Wepik's editor that summarizes the possibilities to edit social media templates with this tool.

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Humanizing your channels and raising engagement

Engagement and interaction are other key aspects to consider when planning your content. One of the main advantages social media offers is to have a much closer relationship with your customers, so let’s make the most of it! When you’re working on the visual part, stop to think if you as a user are interested in this content, if it brings you something of value, and if you would share it with your followers.

And how can you encourage interaction? Although there are many ways, it’s been proven that creating polls, using adequate hashtags, or making some questions in your posts are much more likely effective. And of course, don’t forget to include a powerful CTA (Call to Action), which is the way to transform your potential customers into actual ones!

All these actions will help your different social media profiles grow, as they increase the famous so-called engagement. If your content generates interaction, the various social media networks will see it as useful and valuable, which means it will reach a wider audience – and more potential customers!

Now that we’ve seen some social media marketing tips for small businesses, are you ready to put them into practice? If you want to learn how to make the most out of your branding and digital strategy, stay tuned for more posts!

Cover 3D illustration provided by Mego studio for Freepik Company.