Instagram size: the best dimensions guide for IG

Instagram has quickly become the go-to platform for people who love to tell their stories visually. Not only can you share art, grow your skills, and shop online—but also a great way to connect with an international community! Moreover, businesses have been taking advantage of this popular app more than ever before to promote them, so it’s an opportunity you shouldn’t miss.

To do it correctly, you must know the best size for an Instagram Post, in addition to the other formats available within the platform. But worry not -you will find everything you need in this easy-to-follow guide, with which you’ll become an absolute Insta pro!

Instagram aspect ratios: everything you should know

Understanding aspect ratios can be helpful when you’re creating different visuals for Instagram, as they indicate how wide and tall an image is relative to each other. When posting to Instagram, remember the 9:16 aspect ratio for your visuals. Why? Because this format is tailored specifically toward a mobile experience and takes advantage of the vertical orientation that users are used to seeing on their feeds.

As this can be a bit overwhelming, let’s give you some hints. To get the best results, and according to Instagram’s Help Center, make sure you have the latest version of the Instagram app. When uploading photos, select an image that has a width of 1080 pixels (the maximum allowed) and an aspect ratio between 1.91:1 and 4:5 for it to show up optimally on social media feeds. Plus, ensure you use a phone camera capable of capturing high-quality images!

If you upload an image that exceeds the maximum aspect ratio or pixel size, note that Instagram will automatically crop it to fit its standard dimensions! This issue can result in parts of your image being cut off or distorted, which can negatively impact the quality of your post, so pay attention to these details when planning your next publication.

Instagram Post image size & dimensions

Comprehending the different orientations for Instagram posts (square, landscape, vertical) can help you create visually stunning content that stands out in users’ feeds! Each one has its strengths and weaknesses, so it’s essential to choose the best option based on the type of content you’re sharing.

To make the most of Instagram posts for any business, it’s essential to understand how to use each orientation effectively based on your goals and target audience. If you’re looking to give your profile an eye-catching touch, incorporating square images into the grid is a great way to go. Landscape photos are perfect for those wanting more detail in their shots, and vertical pics make it easier to create captivating experiences that immerse viewers.

Use high-quality images that accurately represent your brand and message, experiment with different orientations and sizes to see what works best, and don’t forget to add relevant hashtags and captions to increase engagement.

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These are the best Instagram Post resolutions:

  • Square posts should be 1080px by 1080px – no difference in width and height, and a 1:1 aspect ratio.
  • Landscape images look best with an aspect ratio of 1.91:1 and 1080px by 566px.
  • Vertical images have an ideal 4:5 ratio, with 1080px by 1350px.

Instagram Stories size & dimensions

Instagram Stories are a powerful tool for any business, as they can help you connect with your audience in a more intimate and engaging way. It’s no surprise that companies are using this feature to showcase their products, services, and behind-the-scenes content!

To make the most of Instagram Stories for any business, there are a few tips to keep in mind. Firstly, use high-quality images and IG story templates that accurately represent your brand and message. Be creative with your content by using filters, stickers, and other features available on the platform. Use polls or questions to engage with your audience and encourage interaction. Keep text brief but impactful, and add a call-to-action (CTA) at the end of each story.

Success on Instagram Stories is all about mastering the art of audience understanding. Look into using analytics tools to monitor your engagement rates and modify your strategy as needed to truly make a connection with followers!

Last but not least, the best Instagram Stories image size is 1080px wide by 1920px tall, with an aspect ratio of 9:16.

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Instagram Reels size & dimensions

Instagram Reels is a relatively new feature on the platform that allows users to create and share short-form video content. As with any other type of content on Instagram, understanding the recommended size and aspect ratio for Instagram Reels is crucial. 

This feature offers businesses a powerful way to communicate with their customers and be outstanding. To maximize your reach, keep videos short and captivating by taking advantage of app-specific editing features such as music overlays or eye-catching filters. Get creative using stickers and other available elements for even more engagement potential!

Being ‘in the know’ on trending topics and challenges can be a powerful tool to give your content greater reach. Staying aware of popular hashtags gives you access to more eyes, potentially giving way for your video to go viral!

Instagram Reels offer a fresh approach for businesses to advertise their products or services in an immersive, captivating manner. By being mindful of the current trends and utilizing these practical tips, you will have great potential to establish meaningful connections with your public.

Always keep in mind that the ideal Instagram Reel resolution size is 1080 pixels wide by 1920 pixels tall, with an aspect ratio of 9:16.

Instagram Story highlight icons size & dimensions

Instagram Highlights is the perfect way to extend your Stories’ longevity! Now, you can save any special moments and share them with others for more than 24 hours. In addition to being aesthetically pleasing in your profile, they can help you communicate an interesting narrative about your business!

To make sure they accurately reflect your company’s image and messaging, focus on selecting designs that fit with existing aesthetics – think colors that match the spirit of your company as well as overall design elements. 

Additionally, while it’s tempting to go all out to display creativity through these images – remember less is more; opt for concise yet effective visuals, so viewers can get the message quickly even from their phones’ smaller screens!

Overall, creating custom Instagram Story highlight icons can add an extra level of professionalism to your account while making it easier for viewers to navigate through your content. Remember that the proper Instagram Story highlight cover size is 110 px x 110 px, and always keep your design to the center of the square, so nothing gets cut off afterward.

Instagram Profile Picture size & dimensions

An Instagram profile picture it’s the first impression a potential follower will have of you, so make it count – choose an image that accurately reflects who and what you represent. 

To stand out, consider using a picture of one of your products as your Profile pic! This will ensure maximum visibility in searches and newsfeeds, and it’s an effective way to communicate what you do without relying on text-based logos that may be hard to read! Plus, discover how to use Instagram for small business with our ultimate guide with everything you need to know to convert your personal Instagram profile into a business one.

Always avoid blurry or low-quality images, to ensure a professional and polished look! When selecting a profile picture, select an option that has been optimized for circular thumbnails to make sure it looks great when displayed in miniature form.

Profile icon sizes for your Instagram page vary between desktop and mobile, so it’s important to recognize both dimensions. To ensure a crisp, sharp profile photo no matter what device someone is using, we suggest utilizing the size you’d use on a desktop computer, which is 180 × 180 pixels.

With Instagram, your business promotion opportunities are limitless! From Stories to Posts and beyond, there are lots of exciting possibilities. Take some time to dig into all the information within this guide. The right strategy could take you far on this powerful platform. It’s worth it – get ready for success!