How to use QR codes for marketing campaigns: tips & benefits

Quick Response codes (or better known as QR codes) have been around for a while in many marketing campaigns. These square black and white codes might seem like just another random symbol to some, but they actually hold a world of possibilities – by incorporating QR codes in advertising, companies can add an extra layer of fun for consumers, unlocking a whole new level of engagement and interactivity with their target audience. So why settle for average results when you can elevate your brand with QR codes? Read on to find out what these magical codes can do for you!

8 QR codes ideas for marketing campaigns

The use of QR codes in marketing has opened the door to innovative opportunities that have never been available before. In today’s age where almost everyone has a smartphone, businesses are quickly jumping on the QR code train as a great way to reach and engage customers in a dynamic way. Let’s explore some of the exciting QR codes marketing ideas that are sure to get your creative juices flowing!

  • Give exclusive content, such as discounts or special offers.
  • Contribute with additional information, such as product specifications or user guides.
  • Drive traffic to your website or social media pages.
  • Gather customer feedback or conduct surveys.
  • Provide a virtual tour of your store.
  • Share how-to videos or tutorials.
  • Publicize upcoming events or contests.
  • Make personalized product recommendations.

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Benefits of using QR codes

Now that we’ve gone over some ideas on why using QR codes in marketing would asset and profit your customers, it’s time to see what they can offer you as a business owner with a great brand promotion strategy

  • Easy to use: Your clients will have quick access to information, special offers or any content you want to show to the world.
  • Cost-effective: QR codes are proof that you can have a powerful marketing tool without breaking the bank. Plus, they easily adapt to any type of format – check our blog article about QR code menus and see it for yourself!
  • Trackable: With analytics tools, you can track who, when, where and how many people scanned your QR code, so you can monitor your campaigns in detail.
  • Personalized: QR codes are similar to a blank canvas for creativity, as you can customize them to match your brand and make them stand out. It’s all about creating a memorable experience for your customers!

Easy to use, cost-effective, trackable, personalized.

Best practices & tips for designing QR codes

Ready to dive headfirst into the world of QR codes? Ok, hold on! There are a few tips you should know before getting started. Make sure your codes hit the mark and meet all expectations with these simple tricks.

Provide a clear call to action (CTA)

With an effective CTA, you can turn clients into engaged participants in your marketing campaign. Get their attention by stimulating a sense of urgency with catchy phrases like “Scan now for a chance to win!”. Be clear and concise, letting the user know what to expect by scanning the code, and watch engagement levels soar!

Test your QR code URL

Before printing your QR code, make sure it’s been thoroughly scanned with your phone or another device – this vital step verifies the accuracy of its embedded information and guarantees that everything is working as expected. Don’t forget to test the code in various lighting conditions to confirm its readability and accuracy.

Choose the right size, color, and placement

Color selection is the most critical factor in crafting an enjoyable and successful user experience. By choosing tones that align with your brand, you can tap into emotional connections that foster trust among viewers while creating a bold design through complementary hues. Make this changes wisely to increase recognition and establish a strong brand identity!

Ensuring scannability and visibility

Perfecting the printed copy is paramount to guarantee that your QR code works flawlessly. Once it’s ready, display it in a spot where viewers can conveniently scan and experience its information-packed message! Learn more about what you need to know to create stunning marketing materials on our print design tips blog article.


This journey ends here! But it turns out you don’t even have to leave the couch in order to boost your business earnings – just try our QR Code Generator! With this easy-to-use tool, creating custom codes is easier than ever before. Unlock the door to greater profits and get started today!